Post by Rare_Commodity on Aug 22, 2011 22:19:15 GMT -5
Advertising at its worst!
www.huffingtonpost.com/2011/08/22/vogue-italia-slave-earrings_n_932834.html
'Slave Earrings' On Vogue Italia: Offensive Or Innocent?
Reading international fashion magazines can be tough because of the language barrier. Words appear out of place, phrases get lost in translation, meaning gets misconstrued.
But Jezebel has confirmed that Vogue Italia's "slave earrings" is not, as we had hoped, a mistranslation.
The Italian magazine currently features "Slave Earrings," by which they seem to mean hoop earrings, in its "Shop The Trend" section, instructing readers that hoop earrings are an updated classic... from the era of US slavery:
Jewellery has always flirted with circular shapes, especially for use in making earrings. The most classic models are the slave and creole styles in gold hoops.
If the name brings to the mind the decorative traditions of the women of colour who were brought to the southern Unites (sic) States during the slave trade, the latest interpretation is pure freedom. Colored stones, symbolic pendants and multiple spheres. And the evolution goes on.
On the one hand, should the enslavement of Africans in the United States be mined for style inspiration? That just feels wrong.
But on the other hand, it is true that there are several cultural references that originated in that era, from music styles to folk art traditions. So is it completely wrong to cite a jewelry trend from the historical moment as well?
The point, it seems, is that Vogue Italia flippantly references the slave trade as an inspiring moment for "decorative traditions," glamorizing slavery with an ignorant touch it seems only Italians can effect so well.
Head to Vogue.it to see the feature... and, if you like, browse some nice pairs of "slave earrings."
UPDATE: In light of all the poor press, it looks like Vogue Italia has changed the name of the feature from "Slave Earrings" to "Ethnic Earrings" (see the new headline here). Strange, however, that the magazine chose the bland, imprecise descriptor "ethnic." If they meant African American, couldn't they have just said that?
www.huffingtonpost.com/2011/08/22/vogue-italia-slave-earrings_n_932834.html
'Slave Earrings' On Vogue Italia: Offensive Or Innocent?
Reading international fashion magazines can be tough because of the language barrier. Words appear out of place, phrases get lost in translation, meaning gets misconstrued.
But Jezebel has confirmed that Vogue Italia's "slave earrings" is not, as we had hoped, a mistranslation.
The Italian magazine currently features "Slave Earrings," by which they seem to mean hoop earrings, in its "Shop The Trend" section, instructing readers that hoop earrings are an updated classic... from the era of US slavery:
Jewellery has always flirted with circular shapes, especially for use in making earrings. The most classic models are the slave and creole styles in gold hoops.
If the name brings to the mind the decorative traditions of the women of colour who were brought to the southern Unites (sic) States during the slave trade, the latest interpretation is pure freedom. Colored stones, symbolic pendants and multiple spheres. And the evolution goes on.
On the one hand, should the enslavement of Africans in the United States be mined for style inspiration? That just feels wrong.
But on the other hand, it is true that there are several cultural references that originated in that era, from music styles to folk art traditions. So is it completely wrong to cite a jewelry trend from the historical moment as well?
The point, it seems, is that Vogue Italia flippantly references the slave trade as an inspiring moment for "decorative traditions," glamorizing slavery with an ignorant touch it seems only Italians can effect so well.
Head to Vogue.it to see the feature... and, if you like, browse some nice pairs of "slave earrings."
UPDATE: In light of all the poor press, it looks like Vogue Italia has changed the name of the feature from "Slave Earrings" to "Ethnic Earrings" (see the new headline here). Strange, however, that the magazine chose the bland, imprecise descriptor "ethnic." If they meant African American, couldn't they have just said that?